Roses is promoted at Expovacaciones in Bilbao, one of its main sending markets
Turisme de Roses was once again present at the Expovacaciones fair in Bilbao, held from May 9 to 11. Over the three days, it promoted the destination to the Basque public, loyal and interested in proposals such as those offered by the town: a privileged natural environment, rich gastronomy, hiking routes, outdoor activities, culture, oenology and a varied range of campsites.
With more than 31,000 visitors in its last edition, Expovacaciones is one of the main tourism fairs in the north of the State, and a key showcase for connecting with a market traditionally interested in destinations like Roses.
In addition to direct attention to visitors to the fair, Roses has strengthened its presence in the Basque market with promotional actions in the media. Specifically, advertisements have been broadcast on COPE Bilbao radio and local television Telebilbao, and interviews have been conducted to explain first-hand the attraction and new developments of the destination.
The participation took place under the umbrella of the Costa Brava Pirineu de Girona Tourist Board, sharing a stand with other destinations and entities in the region, such as Empuriabrava - Castelló d'Empúries, Lloret, Blanes, Calonge, Palamós, Torroella de Montgrí - l'Estartit, Camping Àmfora, Cala Montjoi Holiday Village and the Girona Camping Association.
With this action, the Roses Tourism area continues to work to consolidate the town as a reference destination in the state market, building loyalty among an audience that is looking for precisely what Roses offers: experiences in natural environments, quality beaches and coves, gastronomy, culture and a wide range of accommodation and services.
